At first Playboy considered a direct response by following Penthouse in a, but Playboy management was hesitant to alter the magazine's philosophy, based on a more 'mature' and 'sophisticated' audience (one-third of Playboy 's readership at that time was estimated to be over 35 ). The intention was to differentiate the audience in mass-market men's magazines, in an attempt to answer the challenge brought by, with its more explicit photography, and therefore compete on multiple fronts. Arthur Kretchmer, the editor of Playboy, however, had a role in assuring that editorial choices would be in line with Hugh Hefner's vision. Edition, changing the name to Oui, and the first issue was published in October of that year., formerly assistant editor at magazine and editor of Rags and later editor of, was selected as the first editor. Playboy years Oui was originally published in France under the name by (first French issue November 1963), as a French equivalent of. New Listing JANUARY 1982 Oui Magazine PLAYBOY Vintage In Very Good Condition New (Other) 34.19 or Best Offer +5.16 shipping Sponsored New Listing Oui Magazine April 1982 Playboy 24.99 or Best Offer Free 4 day shipping Sponsored Cover Time January 25,1982-Joe Montana Pre-Owned 9.47 or Best Offer +7.
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